Last week’s announcement by Netflix to sell advertising will have significant implications to the advertising industry. Antony Young, co-founder of...
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Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating...
Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups...
After weeks of speculation, Netflix tapped Microsoft as its partner for its upcoming ad-supported tier. Netflix hopes to debut its...
Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Disney is putting Netflix on notice. On Wednesday, Disney held its earnings call for the second fiscal quarter of 2022,...