Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?… Continue reading »
The post The Big Story: Why Netflix Picked Microsoft appeared first on AdExchanger.
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