Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?… Continue reading »
The post The Big Story: Why Netflix Picked Microsoft appeared first on AdExchanger.
More Stories
Duncan Garner relaunches podcast as live news show
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
YouTube Is Invading The Living Room