Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cleaning The Nest Twitter debuted a set of political...
netflix
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services.To offset...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is...