What Brand-Safe Marketing Means To New York Life

AdExchanger |

New York Life is in the insurance business – but the brand also has to protect itself. Marketers today have several metrics to juggle in their digital buys: Fraud, viewability and context top the list. But it’s not enough to monitor these metrics; brands need to take action. Natan Cohen, New York Life’s corporate VP ofContinue reading »

The post What Brand-Safe Marketing Means To New York Life appeared first on AdExchanger.

Read more