The New York Times Touts TV And Voice In NewFront Pitch

The New York Times is eyeing inroads into TV and emerging channels like voice search to confront the new realities of the news business. “Publishers who’ve relied too heavily on social platforms and display advertising are in flux, but we built a $1 billion consumer business with 3.6 million subscribers across digital and print,” NewContinue reading »

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Digital Advertising And Subscriptions Spur New York Times’ 2017 Revenue Growth

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The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense of its other key growth driver: digital advertising. The Times’ total subscription revenue surpassed $1 billion in 2017 as the company added 157,000 net new, digital-only subscriptions in Q4, it announced during its Q4 earningsContinue reading »

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Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company

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The New York Times acquired Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service journalism. “The Wirecutter was doing what the Times would have done if we were to start from scratch,” said David Perpich, Wirecutter’s president and general manager. Buying Wirecutter helped the Times diversify itsContinue reading »

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NYT’s New Ad Chief: Digital Publishers Need More Than Ads To Survive

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Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off staff to Mashable being sold for a bargain-basement price. But The New York Times is telling an upbeat story about its business with a new storyteller at the helm: Sebastian Tomich. Tomich, the company’s formerContinue reading »

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When It Comes To Ad Quality, Programmatic Isn’t The Problem

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Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposedContinue reading »

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If You Install It, They Will Subscribe: How The New York Times Uses Its Mobile App To Convert Readers To Subscribers

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 Engaged readers make for loyal subscribers. The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop subscriber rate, has proven to be the watering hole where many of the Times’ young, engaged readers hang out. Readers within the app rank among the most loyal and committed, in terms of theContinue reading »

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