Emotion-Based Buys: News IQ’s UK Version Goes For The Heart

While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case that buying ads alongside emotionally charged content drives stronger results. The publisher of The Sun and The Times loaded its version of News Corp.’s News IQ platform with data about readers’ opinions, emotions and preferences.Continue reading »

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News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

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Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,Continue reading »

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For The New York Post, Vertical Video Becomes A Pre-Roll Alternative

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The New York Post has a love-hate relationship with pre-roll. While pre-roll typically commands high CPMs when sold directly, too often it’s hard to monetize because it’s either in short supply or locked up in private marketplaces. Sometimes the supply issue is technical. The New York Post recently found it had missed half of itsContinue reading »

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