Facebook Is Testing AR-Enabled Ad Formats In Time For The Holidays

Facebook is augmenting the news feed. The company has been testing AR ads for the past couple of months with a limited number of brands, it announced at an event for advertisers and agencies in New York City on Tuesday. The plan is to release the format more generally in the lead-up to the holidayContinue reading »

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Publishers Adapt To The New Realities Of The Facebook News Feed

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Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle FacebookContinue reading »

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Will Facebook’s Algo Overhaul Slash News Feed Inventory?

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Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. That change will lead to less inventory at higher prices, said James Douglas, SVP and executive director of social media at IPG-owned Society Agency. After Facebook announced plans Thursday to deprioritize public content fromContinue reading »

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