An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics...
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The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant...
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Media Diet On average, US adults spend 11 hours...
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor.But last...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t...
Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on...