The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
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Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant...
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Media Diet On average, US adults spend 11 hours...
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor.But last...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t...
Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...