Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
nielsen
The more things change, the more they stay the same. The old adage applies to the new media landscape, where...
A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on...
Nielsen's hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is...
An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant...
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Media Diet On average, US adults spend 11 hours...
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor.But last...