A single Media Rating Council audit can take thousands of man hours and cost tens of thousands of dollars depending...
Nielsen’s
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption...
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach...
After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are...
After first teasing it in November, Nielsen released its identity resolution solution for cross-platform measurement on Thursday along with a...