The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms’ methodology, is likely to reach a decision about the status of Nielsen’s national TV service early next week–and the industry is bracing for Nielsen’s longstanding National TV measurement service to lose its accreditation, opening another major fissure in its longstanding…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup