The writing was on the wall, but now it’s written in ink: Oath honcho Tim Armstrong will leave Verizon at...
Oath
Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as...
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks...
By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae PaolettaProgrammatic is expanding, becoming a glossier way to transact...
Verizon revealed Tuesday that it is taking a $658 million writedown for “product realignment” that is “mainly related” to Go90,...
The Business Of MediaAtlantic Media is selling its mobile-first business property, Quartz, to Uzabase, a Japanese media company with a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Outlook Hazy The fate of Hulu depends on the outcome...
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...