Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year:...
Obsessed
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has...
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most...
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products....
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add...
Humans have a built-in flaw: They have difficulty imagining their "future selves." A recent study from the University of California...
Key Insight: Contextual data, including cultural insights, should supplement customer data to help brands respond to unexpected events like a...