Publicis Vet Oleg Korenfeld To Build A Global Media Activation Platform At Wavemaker

AdExchanger |

When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The year-old agency knows that having globally scaled technology is key to its ability to consolidate. KorenfeldContinue reading »

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Developing A Data Strategy Is A Lot Of Work – But The Juice Is Worth The Squeeze

AdExchanger |

Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in a presentation titled “Data Accuracy and the DMP.” Partnering with a data management platform doesn’t count as a data strategy, said Rolf Olsen,Continue reading »

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