The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
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Agencies can no longer plan digital and linear investments separately.Integrating planning strategies and investments at OMD will be a core...
After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year.He...
The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert...
Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to...
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...