Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus willContinue reading »

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OMD Moves Programmatic Upstream Into The Planning Process

Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president last week from Omnicom performance agency Resolution Media. “I’ve been bullish on making sure programmatic talent doesn’t live in just an activation or investment capacity alone,”Continue reading »

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How OMD’s John Osborn Brings His Creative Background To Media

After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year. He joined the media agency at a time when it was trying to bring content closer to media, and parent Omnicom was encouraging more collaboration among its agencies. “The work we’re doing creatively has to beContinue reading »

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Addressable TV Has A Scale Problem, And Adcuratio Is Testing A Solution

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The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert personalized ads into linear TV streams based on CRM or other first-party data. Early beta testers will include the AT&T, WPP and Dish-owned addressable TV service Invidi, Clorox, Kohl’s, Omnicom’s OMD and Publicis Groupe’s Zenith.Continue reading »

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OMD Turns To Pressboard To Scale And Measure Sponsored Content

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Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to scale investments. To help brands and agencies address this logistical pain point, Pressboard designed a platform to automate, standardize and scale sponsored content. The company has helped clients such as GE, Ford, General Mills andContinue reading »

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Adsquare Intros Cross-Device Matching With Device IDs As The Foundation

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Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier. On Tuesday, adsquare introduced mobile cross-device capabilities into its exchange through partnerships with Tapad, Drawbridge and Adbrain. Crosswise is coming soon. Rather than building mobile audiences based on cookies, the industry’s deContinue reading »

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Move Fast And Break Things: Holding Company Shape Shifts Of 2016

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For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methodsContinue reading »

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