At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
omnicom
Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective...
Two years ago Hearts & Science didn't exist. Today, it employs more than 500 to serve an expanding roster that...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...