Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
omnicom
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
We Are Unlimited, the integrated agency Omnicom launched to service the McDonald’s account earlier this year, has hired former iCrossing...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue...
Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she...
At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective...
Two years ago Hearts & Science didn't exist. Today, it employs more than 500 to serve an expanding roster that...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...