On TV and Video

3 min read

• News

Redefining The User Experience In The Connected TV Era

April 19, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

4 min read

• News

TBS Applies A Programmer’s Touch To Platform Distribution

April 16, 2018 Programmatic

TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and...

3 min read

• News

As New Ad Marketplaces Form, Media Companies Must Find Their Place

April 12, 2018 Programmatic

“On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

2 min read

• News

When Should Brands Choose TV Advertising?

April 9, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

4 min read

• News

The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020

April 5, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

3 min read

• News

Finding A Cure for Lazy Data

April 2, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

2 min read

• News

To Aflac, Big TV Buys Are Never Just A ‘One-Off’

March 29, 2018 Programmatic

While broadcast TV is still a big awareness driver for supplementary insurance brand Aflac, it’s not planned in a vacuum....

4 min read

• News

Digital Can Amplify TV Ads And Stretch Spend Further

March 26, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

5 min read

• News

Why It Could Be Time To Stop Treating OTT And TV As Different Channels

March 22, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

4 min read

• News

Six-Second TV Ads: Little Ripples And The Potential Redemption Of Frequency

March 19, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...