Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
Online Advertising
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor.But last...
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw...
The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same...
The global digital advertising market grew 21% to $88 billion in 2017, according to the IAB Internet Advertising Revenue Report...
In the National Football League, the whole team has to know the same playbook for the plays to work. And...
Don’t confuse Google’s Waze with its homegrown Maps product.Waze, which Google acquired in 2013, has a much different value prop....
Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from...
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...