When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
Online Advertising
Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR,...
If coffee drinkers receive personalized recommendations about which high-end coffee they’ll like best, will they start drinking more fancy java...
Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in...
The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year,...
Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain...
Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its...
Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but...
Many in the ad tech industry view demand-side platforms (DSPs) as commodities.Sizmek is hoping to prove otherwise, as it took...
It’s safe to say the ad industry has a thing for trade orgs.On Wednesday, a new one – the Brand Safety...