As advertising spend ramps up during Q4, bad actors respond in kind.Attracted by increased ad budget, fraudsters hide their chicanery...
Online Advertising
LendingTree, an online lead-generation exchange for consumer loans, is hoping to prove that more informed creative can be one of...
Luma Partners’ Brian Andersen will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17 - 18, 2018 at the Grand Hyatt New...
Google had always been eager to kill shoddy ad formats, because doing so would stall ad-blocker growth. At the same...
Google will launch the Chrome browser’s built-in ad-blocking service February 15 next year, the company said in a developer page...
Since it began delivering makeup product lines in 2015, the London-based beauty startup Wunder2 demonstrates how savvy ecommerce companies can...
Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory...
Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a...
If understanding a customer’s long-term value were easy, every marketer would do it.But measuring LTV (long-term or lifetime value, referred...
Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...