Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink...
Online Advertising
The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer...
Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have...
Alphabet's headlong revenue growth continues to prove durable in spite of brand safety concerns, EU regulatory pressure, Russian election meddling...
The Trade Desk on Wednesday made its first-ever acquisition when it bought the cross-device identity graph company Adbrain, adding a...
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s...
If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon...
Like any good media planner, fraudsters are attuned to time of year, seasonality, demographics, ad formats and trends in consumer...
Marriott is reshaping its marketing strategy around a customer identity graph called Flywheel the hotel chain developed to turn its...
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter &...