Paid search influences offline conversions, but there’s been no good way to measure that impact.That’s because paid search, a market...
Online Advertising
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy...
Direct-to-consumer, digitally native startups like Mack Weldon own their own data and don’t rely on middlemen.Those two huge advantages enable...
Programmatic has been going through its awkward period. Brands are rethinking their investments in the wake of concerns about brand...
Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by...
Remember that consortium led by LiveRamp, MediaMath and AppNexus to develop a cookie-based identifier that could be used consistently across...
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block...
The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry.“I have...
The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of...
As it finalized its $145 million acquisition of Rocket Fuel on Wednesday, Sizmek named Mark Grether to take over as...