Sizmek filed for bankruptcy Friday night, ending the private equity-backed effort to integrate Sizmek and Rocket Fuel into a cohesive...
Online Advertising
If Google Chrome follows Apple’s ITP and Firefox’s ETP to create a cookie blocker that limits third-party tracking, what would...
IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and...
McCormick, the 130-year-old seasoning manufacturer, worked together with BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings.For BuzzFeed, selling co-branded products...
As all online advertising exchanges – including Google – switch to a first-price auction format, marketers and publishers can trust...
Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching...
When Campbell's made its $6.1 billion acquisition of CPG company Snyder’s-Lance last May, it wanted to bring its marketing prowess...
Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased...
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks,...
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data...