Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video....
Open
Ahead of the US Open, Morgan Stanley and the Women's Tennis Association (WTA) are using a major marketing campaign to...
Scheduled for a 6am debut on Wednesday, August 23rd, Sky Open is set to take the place of Prime in...
Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...
The Commercial Communications Council has officially announced that entries for the 2023 Pressie Awards are now open. The Pressie Awards...
AUCKLAND, Wednesday: The Aotearoa Effie Awards (in association with TVNZ, in collaboration with the Comms Council First Five Rungs) have...
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
The renowned Effie Award in the advertising industry is within reach, as entries for the 2023 Aotearoa Effie Awards, in...
The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can...