In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
Open
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April...
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination....
The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and...
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic...
The call for entries for the 2024 AXIS Awards is now live and the Comms Council is gearing up to...
Over 100 people across the Auckland advertising industry joined the first ever UnLtd Open golf competition on November 16 to...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
Farmer Brown eggs, a Kiwi family staple, is launching into a new era with a major rebrand and a charismatic...