EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes...
OpenPath
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk...
While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off...
SSPs seem unfazed by OpenPath – at least on the surface. Supply-path optimization (SPO) is one of three key growth...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did...