The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
OpenX
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.It was a long...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Similar to how your local hardware store operated before the introduction of online commerce platforms like Amazon and eBay, when...