The Federal Trade Commission (FTC) announced a settlement of $ 2 million with OpenX, the programmatic advertising company, for allegedly...
OpenX
It’s getting cozy over in Unified ID 2.0 Land. SSP OpenX said on Tuesday it plans to adopt the open...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique...
OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely...
OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics.The CEOs of OpenX, PubMatic, Rubicon...
The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.It was a long...