As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail...
Optimizing
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads....
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are...
This article is sponsored by Moat by Oracle Data Cloud. The global pandemic of 2020 has had far-reaching economic effects...