Oracle Marketing Cloud Releases New Integrations To Make Its Data Flow

Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to grease the wheels between its marketing products and “bring data and intelligence together with orchestration in real time,” said Shashi Seth, SVP of Oracle Marketing Cloud. Responsys, Oracle’s email marketingContinue reading »

The post Oracle Marketing Cloud Releases New Integrations To Make Its Data Flow appeared first on AdExchanger.

Read more

Adaptive Intelligence Apps: Oracle Tells Its AI Story

AdExchanger |

Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers make sense of massive and complex reams of data, in order to enable more personalized marketing. Oracle, too, announced the creation of Adaptive Intelligence Apps at the time, and at its annualContinue reading »

The post Adaptive Intelligence Apps: Oracle Tells Its AI Story appeared first on AdExchanger.

Read more

Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI

AdExchanger |

As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, whichContinue reading »

The post Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI appeared first on AdExchanger.

Read more