Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Party’s Over The third-party data party is over in Europe –...
Oracle
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Oracle has bought...
Oracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but...
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.Among the “Big Three”...
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...