Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to...
Oscar Garza
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
Oscar Garza, EVP of media activation at Essence, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott...
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...