This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first...
OTT
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite.On Thursday,...
Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s...
Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.”Inventory is scattered. Data is...
People love to hate on third-party data, but it’s got at least one fan out there.“It’s incumbent on all of...
TV dollars are following eyeballs and shifting to over-the-top.Magna said Friday that its 2018 forecast for US OTT ad revenues...
Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle....
Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local...
Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...