Inside The Agency Turf War Over Connected TV

Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle. “Digital players were the earliest adopters. Because it was TV-like, everyone wanted to get into the video game.” said Gibbs Haljun, total US investment lead at Mindshare. But young viewers leaving linear TV changes thatContinue reading »

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TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience

Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV broadcaster TEGNA, he helped ink a deal with blockchain startup MadHive in early March to cut off the potential for ad fraud in the OTT space. He also sits on the board of theContinue reading »

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Google’s Expenses Increase As It Makes Its Way Into TV

Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes its way into TV advertising. First, the basics. Alphabet brought in $39.3 billion in Q4 2018, up 23% from the same period the year before, the company disclosed in its quarterly earnings report on Monday.Continue reading »

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NBCU Reveals New Details About Its Direct-to-Consumer Streaming Service

NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming services. On Monday, the broadcast titan said it will launch its yet-to-be-named streaming service in early 2020. The service will provide ad-supported content to pay-TV subscribers, including 90 million Comcast-connected homes in the United StatesContinue reading »

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The Future, Brought To You By 5G; Yet Another OTT Streaming Service Brought To You By Comcast?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave of commercial 5G cellular networks, which will revolutionize smartphones and the Internet. Although the biggest societal benefits of 5G will come in areas such as remote surgery a connected cars, 5G will also be aContinue reading »

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Why 2018 Was The Year OTT ‘Got Respect’

Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses. TheContinue reading »

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Hulu Will Finally Open A Self-Serve PMP – Is It Because It’s Growing Too Fast To Meet Demand?

On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory without going through the additional steps of working with Hulu’s sales team. Instead, advertisers can use their own DSPs or trading desks to plug into the marketplace. The PMP will initially house standard 30-second spots,Continue reading »

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YouTube Expands Stories; Facebook Considered Selling User Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sell Me A Story YouTube is expanding its Stories feature to all creators with over 10,000 followers. YouTube Stories launched last year as “Reels” and was only available to select creators. Now, in an effort to capture some of the traffic that its creatorsContinue reading »

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Visto Files For Bankruptcy; Fierce Competition For Amazon Talent

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Collective Sigh Visto, the company formerly known as Collective, filed for bankruptcy protection and has reached a “stalking horse” deal to sell its assets to largest investor Zeta in a $15 million all-stock deal. The court filing gives a glimpse of just how toughContinue reading »

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OTT? CTV? OMG What’s The Difference?

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a goodContinue reading »

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