Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact...
OTT
Video delivered over the internet to a smart television or connected TV could have a brand safety problem.We’re talking specifically...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
Amit Chaturvedi, EVP of revenue and operations and product management for Turner, will speak at AdExchanger’s Programmatic IO conference on April 10-11...
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot...
Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and...