In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
OTT
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the...
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets.The company on Thursday rolled out a connected...
Although Roku’s device sales make up 59% of its revenue, the growth of the segment is declining as Google, Amazon,...
Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...
Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels...
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale –...
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...