Will Facebook’s Algo Overhaul Slash News Feed Inventory?

AdExchanger |

Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. That change will lead to less inventory at higher prices, said James Douglas, SVP and executive director of social media at IPG-owned Society Agency. After Facebook announced plans Thursday to deprioritize public content fromContinue reading »

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