SiriusXM said Monday it has offered to acquire Pandora for $3.5 billion, a 13.8% premium on the current stock price....
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Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March.Spotify confirmed...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Race For 5G Verizon is in talks to partner...
The podcast industry is growing, and audio giants want a piece of it.Twenty-six percent of Americans listen to podcasts every...
"The Sell Sider” is a column written for the sell side of the digital media community. After this exclusive first look for subscribers, the story...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
The lack of a standard measurement protocol has been an issue for the podcast industry for years.When podcasts are streamed,...
Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...