Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter...
Paramount
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
On the surface, Paramount doesn’t appear to be doing too hot. Paramount+ only added about 750,000 global subscribers this quarter,...
As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its...
Paramount is crossing the upfront finish line. The company is now virtually done with negotiations, becoming the second major publisher...
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so...
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's...
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday...
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held...
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies. The...