Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won't be returning to...
Paramount
Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it...
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
On the surface, Paramount doesn’t appear to be doing too hot. Paramount+ only added about 750,000 global subscribers this quarter,...
As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its...
Paramount is crossing the upfront finish line. The company is now virtually done with negotiations, becoming the second major publisher...
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so...