How Facebook Works With Agencies In An Era Of Accountability

Agencies have a “can’t live with it, can’t live without it” relationship with Facebook. The world’s second-largest ad platform, which reaches roughly 2.4 billion people, is a must-buy for brands. But a stream of issues around brand safety, misinformation and election integrity have made Facebook a precarious place for a brand to expose itself. Facebook’sContinue reading »

The post How Facebook Works With Agencies In An Era Of Accountability appeared first on AdExchanger.

Read more

Facebook Evolves Its Partner Program, Welcomes Indie Consultants And Agencies Into The Fold

Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and tools to help with measurement and creative. Hundreds of tech companies, agencies and consultants jammed into the Hammerstein Ballroom in New York City on Wednesday to get the skinny at Facebook’s sixth global marketing partnerContinue reading »

The post Facebook Evolves Its Partner Program, Welcomes Indie Consultants And Agencies Into The Fold appeared first on AdExchanger.

Read more