Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of...
personalization
Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often...
That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped...
This year, New York Magazine has tackled ambitious journalism from millions of women who are leaving the workforce to America's...
Many marketers treat personalization purely as a technological challenge. It's not completely off base to think that way. After all,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences....
Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....