Many marketers treat personalization purely as a technological challenge. It's not completely off base to think that way. After all,...
personalization
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences....
Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
Dynamic Yield’s latest financing round is about one thing: growth.The company, which provides personalization software for ecommerce brands and publishers,...