At Crayola, the lines between paid and earned are blurring.“The interaction between friends and family is so valuable – and it...
personalization
TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization.AI tech is a strategic investment area for the...
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...