Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for...
personalization
Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site...
Four years ago, independent media agency Horizon Media took stock of the work it was doing for clients and realized...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Jewelry maker Alex and Ani is no stranger to adopting new technology to connect with customers. But a serendipitous meeting...
Alvin Bowles is a facilitator. As Meta’s VP of business ecosystem partnerships, it’s his responsibility to oversee everything from how...
Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of...
Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often...
That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped...
This year, New York Magazine has tackled ambitious journalism from millions of women who are leaving the workforce to America's...