Four years ago, independent media agency Horizon Media took stock of the work it was doing for clients and realized there was a big overreliance on third-party data and third-party technology assets. “We were using a lot of DMPs and CDPs on behalf of our clients and noticed that there were a lot of gaps… Continue reading »
The post Horizon Media’s Personalization Chief On Why The Agency Is Swearing Off Third-Party Data appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index