"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
personalization
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
Dynamic Yield’s latest financing round is about one thing: growth.The company, which provides personalization software for ecommerce brands and publishers,...
At Crayola, the lines between paid and earned are blurring.“The interaction between friends and family is so valuable – and it...
TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization.AI tech is a strategic investment area for the...
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...