Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and...
Personalized
If personalization is good, then hyper-personalization is better and AI-powered personalization is best. Right? As marketers know, brands need to...
There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and...
Geoffroy Martin was promoted to CEO of Ogury. Martin joined as COO a year ago, switching from Criteo to the...
By default, Twitter will always show users advertisements based on their activity on the social networking platform. However, users have...
Personalization is the future of content as consumers look for ideas and entertainment beyond "traditional" social feeds on surfaces that...
Facebook said on Thursday that it’s testing and introducing a batch of new products and tools that aim to help...
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global...
Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising....