Branch On Acquisition Of TUNE’s Attribution Biz: “You Can’t Have Measurement Without Fixing The User Experience”

For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms backContinue reading »

The post Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have Measurement Without Fixing The User Experience" appeared first on AdExchanger.

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Podcast: Peter Hamilton Sings A Tune

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mobile app space remains a silo, thanks to the unique logic of installs and post-install engagement. But that will inevitably change as cross-device identity and omnichannel measurement take hold. Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company earlyContinue reading »

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