Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up...
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Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company...
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a...
The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Get your mop and vacuum ready, because the clean room craze is only getting started. Amazon on Tuesday launched the...
Unilever has underlined its commitment to its unstereotype advertising strategy and has issued a challenge to itself to influence the...
Facebook said Monday that it completed the first phase of a fiber network build across Indiana, running nearly 80 miles...
Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...