Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on impressions using Unified ID 2.0 identifiers and officially incorporate them into the bid stream. Michelle Hulst, COO of The Trade Desk, shared that update during a virtual event on Thursday hosted by LUMA Partners about… Continue reading »
The post Unified ID 2.0 To Enter Beta Phase appeared first on AdExchanger.
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