When It Comes To Diversity, Lindsay Pattison Walks The Talk

Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose is largely about enabling transformation across WPP’s services and working models, Pattison has made sure diversity and inclusion were front andContinue reading »

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Amobee CEO Kim Perell’s Resilient Rise To The Top

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Kim Perell learned at a young age that it’s OK to fail. “Failure is a great opportunity to learn,” she said. “I saw my parents fail [when I was] growing up. It was moreContinue reading »

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Ansira Chief Daina Middleton On Being A Female CEO: ‘It’s Not About A Paycheck, But Being In A Position To Make Change’

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Daina Middleton rose to the top at a time when there weren’t many female leaders in marketing. Before her current role as CEO of CRM agency Ansira, Middleton spent 16 years working across marketingContinue reading »

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PII: Programmatic Vet Picks Placed To Bring Location Data To Media

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This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence, INNOCEAN and Clear Channel Outdoor. Former Brightroll and Amazon exec Craig Whitmer recently joined location data company Placed as VP of programmatic. Placed “measures what people doContinue reading »

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